ATA Chapters: The Newsletter

Main photo - newsletter

This week’s post is about something that the Chapters and Affiliate Handbook says is the chapter’s “single largest expense.” While that may have been true before the paperless revolution, in 2016, the hard copy chapter newsletter has gone the way of the printed chapter directory, or at least it should have by now. The handbook goes on to say that the newsletter may be short or long. When it comes to the newsletter in the 21st century, brevity is key. I get newsletters all the time from my two almae matres, and—between the two of them—I read maybe one article or story a year and check the alumni updates to see if any classmates have died, gotten married or had a kid. Most ATA Chapter Boards are volunteer organizations. A volunteer, board member or not, should not be spending hours upon hours laying out a monthly or quarterly newsletter. If it’s longer than three or four pages, no one is reading the whole thing. The newsletter is not worth that much of the volunteer’s time and the format should be optimized to take advantage of technology. Continue Reading »


ATA Chapters: The Webinar


At MATI, we have an established series of webinars that started in 2014. What started as our “Brown Bag Webinar Series” which had an overarching theme over the course of the series has turned into our webinar series that addresses issues in the T&I industries. So in this post, we’ll look at the webinar, what a webinar is, its role in the annual operations of the chapter, and how a webinar series can be used to get members involved. Now, I admit, I’m not very involved with the MATI webinar series, but I have enlisted the help of one of our board members, Susie Schweigert, who runs the webinars to give a little insight into how our successful webinars get produced every month. Continue Reading »


Breaking Translation Technology News!


The Common Senseless Advisory has released a statement today
advising translators who work in bi-directional language
pairs and use public domain email to switch to handwritten translation methods and
replace Google and Microsoft machine translation tools because
it was discovered that their resources may be tainted from training data input from L2
language learners at the secondary and post-secondary levels in the United States.

Furthermore, in a meeting of the most well-known
of this group of translators, it was also determined that their
operations in a libel campaign have largely been ineffective.
Let’s hope that this may be the beginning of the end for this group of fraudulent
Stay tuned for more updates as they become available.


ATA Chapters: The Podcast


Podcasting is a great way to offer varied content on your website and social media accounts. Aside from photos, audio/visual content is nice because it either gives the eyes a rest or gives one’s audience something to look at besides text for fifteen minutes to an hour. Moreover, the podcast adds another layer of production effort. Aside from preparing content, speakers have to present the content as well, and then it needs to be edited together to form a coherent conversation. A well-produced podcast can really add to the perceived value of membership. Continue Reading »


ATA Chapters: Social Media


Social Media is a topic that a lot of individual translators have presented on for the past few years. They’ll talk about post frequency, hashtags, different sites, and exploiting social media for marketing. They have all been great, but I want to focus on ways ATA Chapters can exploit social media to gain followers and members.

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ATA Chapters: The Blog

The Blob

After taking into consideration all of the aesthetic aspects of the website, the next thing to tend to is the blog. A regularly updated, thoroughly tagged and categorized blog (if the site allows for it) is the main source of up-to-date content on your website. It, aside from social media updates from a plug-in, should be the most frequently changing page of content. However, there are still a few things you need to take into consideration when laying out the concept and envisioning the direction of the blog content.

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ATA Chapters: The Website

The website. Creating a website can be a daunting task if you don’t know where to start. It can be as simple as a modified wordpress blog website and as complex as a professionally created site that is specifically designed to manage the affairs of an organization with members. Need I reiterate from the post setting up this series that no website in 2016 should look like this? The good news is that you don’t need to know html in order to create a great looking website for your organization, and once the website is created, the main task that remains is keeping it updated. You know how I keep talking about presenting an active, vibrant appearance to potential new members? This is the first place where this is really going to show. Put yourself in their shoes, would you want to join an organization whose material on their website is over a year old? So let’s discuss the different options and mindsets that should be taken into account when designing or revamping a website.

Continue Reading »

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